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Our Course Mission

To provide the very best, most accurate information that frozen dessert retailers need to be successful in this industry today so you can manage your business for more profit, better employees, and effective promotions.

Who Should Attend

  • Business owners and managers in the ice cream industry.
  • Anyone looking to get into the business.
  • Anyone who manufactures ice cream with a batch freezer.
  • Business managers directly responsible for the success of a frozen dessert business.
  • Industry suppliers and sales representatives who sell to shop owners.


The program will be held at the Department of Food Science

UW-Madison, Room 205, Babcock Hall, 1605 Linden Drive, Madison, WI.


Lodging is not included in the registration fee. Local area hotels include:

DoubleTree Downtown Madison

525 W Johnson St

Madison, WI 53703



Union South

1308 W Dayton St

Madison, WI 53715


Best Western Plus InnTowner Madison

2424 University Avenue

Madison, WI 53726


Schedule (Tentative)


8:00 Registration

8:30 Introduction of staff and class

9:30 Being an Entrepreneur: A day in the life of

10:00 Break

10:15 How to organize an ice cream business plan

12:00 Lunch (provided)

1:00 Breaking down a profit and loss statement

2:00 Break

2:30 Menu mix and how to set up a profitable menu

4:00 Examining the concepts of quality and service

5:00 Plant tour

5:30 Adjourn



8:00 Hiring, training, and maintaining employees: How to build a team

8:30 Marketing and promotional ideas

9:00 Break

10:00 Understanding social media and how to use it

11:00 Buying ice cream supplies and equipment

12:00 Lunch (provided)

1:00 Making your own hard with batch freezers: Ice cream, custard, gelato, sorbet, and sherbets

2:15 Break

2:30 Buying from a wholesaler: How to choose and what to expect from them

3:30 How to make ice cream cakes and novelties

4:00 Selling by weight

4:30 Portion control

5:00 Adjourn